14Jan Want to Raise Your Personal Brand? Three Applications To Give Your LinkedIn Profile a Lift No commentsPosted by

When Media Barrel provides LinkedIn profile analyses, one of the many tips I highlight is the power of social media in helping to land a new position. By creating a dynamic LinkedIn profile, you will create a landing page to showcase your credentials, recommendations and technological savvy among other traits.

One of the easiest enhancements is to enable LinkedIn applications. It is very easy to add applications: from your LinkedIn home page, click on Profile, Edit My Profile and then under your summary you will see a box that looks like this. Click Add Application.


Here are three examples of worthwhile applications.


Box.net is a program which allows you to upload documents which are visible right in your profile. I have elected to upload my resume, bio and brag book into Box.net. This allows recruiters and hiring managers alike to view my credentials at any time of day or night. Some pundits would discourage you from displaying this information but in the age of social media it is common place to provide details of your credentials online. You will have to create a username and password to create a Box.net account. Here’s a screenshot of Box.net (icons are not clickable in this picture).


Reading List by Amazon

Reading List by Amazon is a quick and easy application to set up in your LinkedIn profile. While easy to overlook, it has more than a couple redeeming qualities. First, it breaks up the text of your profile with a bit of color. Second, and more importantly, it gives readers a view into your intellect. Have you read or want to read some of the cutting edge books in your area of expertise? Yes, of course, so choose books that fit this category. Third, consider adding a book that reflects your values, interests and passions. Here’s a screenshot of what the Reading List by Amazon looks like:



SlideShare is an application that allows you to post PowerPoint presentations in such a way that readers can see the actual title slide right in the middle of your profile. Again, it is a great way to break up your profile AND share your amazing talents, creativity and expertise with your readers and connections. You will need to create an account with SlideShare.

I recently came across an excellent example of a SlideShare presentation that also highlights how you can use social media to land your next job. The author used the first part of her presentation to create a resume of sorts and in the second half she demonstrated her social media prowess to target a company that she wanted to work for in a city a thousand miles away from her current location.


So, give your own LinkedIn profile a lift by enabling one or several of these applications! Have you found value in other LinkedIn applications? If so, post a comment below.


About the author:

Matthew Levy is a well-rounded HR professional with fifteen years of broad experience in both specialist (e.g., recruiting) and generalist (e.g., HR business partner) roles at blue-chip companies, including Merck, Amgen and Johnson & Johnson.

You can see Matt’s bio by visiting his LinkedIn profile at www.linkedin.com. He can be followed on Twitter at twiter . Matt would love to answer your career-related questions. You can reach him via email at mlevy@mediabarrel.com.

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